The well known social media platforms had all but eliminated their competition in the recent years. At least if we look before the recent missteps such as the Twitter streak of politically motivated bans and Facebook's security whoopsie, we can say that there wasn't much a company could do in to raise its popularity. And so you could only stumble on such a platform by accident. That's what happened today when I was browsing the app store and took a closer look at We Heart It.
We Heart It is a light social media platform focused on the sharing of images. I call it 'light' because there's very little interaction beyond 'hearting' posts, storing them on channels (categories), and sharing them with the outside world.
The pink-laden graphical layout and the default channels suggest a heavy focus on the female (as well as the effeminate) demographics. So be prepared to browse specific types of content that range from fashion, cutesy stuff and healthy female empowerment to downright feminist and subversive neo-Marxist propaganda.
The recent improvements to We Heart It allows users to compose and share articles. Although the pieces are viewable from the We Heart It app, they can only be written on the browser platform. This lack of a feature will likely change in the future. I'm not sure if this will mean that you could also add comments to articles, but it's probably not going to happen.
In any case, I found the app's interface to be slightly confusing. I'm not always sure if I'm looking over someone's profile, a collection, or a single post. That might clear up with use, but so far I feel like I'm getting lost in content much too often.
One endearing feature I found in We Heart It is the one that lets you use any picture as a postcard background. You can share these either as a direct message or as a web link.
- Browse for pictures and sort your favorites into custom collections
- Add your own pictures
- Read community created articles
- Share pictures as postcards
- Customize your profile with photos and personal information
We Heart It app is a decent companion app for the We Heart It user. It is slightly more cumbersome than the web version, as it lacks some features as well as some navigation tools. But if you enjoy exploring content while mobile and are also always on the lookout for new wallpapers for your springboard, then look no further.